A warm greeting to all as we embark on a promising new year together.
We started 2025 on an excellent note by signing the MOU with Global Net Travel Sdn Bhd to develop 27 Floating Villas in the southern part of the Belum Development. This marks an important milestone in our efforts to push the boundaries of eco-tourism while staying true to our values of sustainability and innovation.
Achieving the agreed budget for this project has been no small feat, and it serves as a testament to the dedication and commitment of everyone involved. Reflecting on our journey, our vision of excellence remains clear: to deliver meaningful results aligned with our values of Enterprising, Partnership, Integrity, and Care. This shared vision empowers us to navigate challenges, seize opportunities, and strive for greatness in all that we do.
Preparing for the Year Ahead
As we reflect on our achievements and challenges in 2024, it’s essential to ask ourselves:
How can we improve productivity and results in our respective departments?
How can we better align with the company’s goals and vision of excellence?
Our ability to answer these questions and take actionable steps will determine the impact we will make in 2025. Remember, the future of EMKAY depends on our collective effort to improve and innovate consistently.
Performance-Driven Goals for 2025
Our focus is clear this year—2025 is about performance and accountability. Salary raises will depend on KPI achievements and follow the Performance Management Process, which includes:
Goal Alignment: Ensuring individual and team goals directly support the Group’s strategic objectives and budget priorities.
Company Budget Adherence: Encouraging all departments to stay aligned with their set budgetary targets, fostering ownership and responsibility.
Performance Conversations: Promoting open and transparent discussions between team members and leaders to improve understanding and outcomes.
Team Engagement: Strengthening collaboration and engagement across all levels, emphasizing shared responsibility for success.
As I have always mentioned, profit is undoubtedly something to share with all the team members whenever the Group achieves its desired target. At the end of last year, I believe that bonuses have been given to deserving individuals, and year-end increments will also be awarded based on the Group HR's review of your agreed KPI. However, this is contingent on your approved budget this year. Remember, neither I nor Tn Haji Ahmad Khalif, the Executive Director, created these budgets—it was you. As we honor our commitments, we trust you will do the same. Let's stay focused on delivering results and maintaining the trust placed in us.
A Commitment to Excellence
We should increase visibility and outreach for ready-to-move-in properties like Wisma Mustapha Kamal, Mercu Mustapha Kamal, and Radius Business Park. We must review our strategies, strengthen our marketing efforts, and ensure our actions match EMKAY's standards and values.
Conclusion: One Team, One Dream, Endless Possibilities
Together, let us continue to drive EMKAY forward, turning challenges into opportunities and striving to improve daily. As we step confidently into 2025, let’s do so with the understanding that our shared commitment and collaboration are the foundation of our success. A special note to the EMKAY Properties team in their new location: May this change bring renewed productivity and sincerity to your work. Always remember to find the “barakah” in our “rezeki.”
Festivities Approaching
As we welcome the month of Syaaban and prepare for the upcoming long festivities, including the Chinese New Year, let’s take this opportunity to strengthen relationships, celebrate unity, and share the season's joy. Don’t forget to keep the spirit of collaboration alive by sharing word-of-mouth advertisements of our products with friends and family—every effort counts in driving our success forward.
With Ramadan approaching, I look forward to sharing moments of reflection and giving, especially during “buka puasa” events with the less fortunate. In these acts of kindness, we find true purpose and fulfillment.
Lastly, while festivities are essential, let us not forget the continuity of sales, which is the foundation of the Group’s success. Let’s remain steadfast in our efforts to achieve the goals we’ve set for this year.
I hope it is not too late to wish our fellow team members who are celebrating the Chinese New Year a Happy 2025 filled with joy, prosperity, and good health. May the Year of the Wood Snake bring new opportunities and success to us all.
Together, we will make 2025 a year to remember.
Warm regards,
Dato’ Hjh Fazwinna Tan Sri Mustapha Kamal
Executive Chairman
EMKAY Group
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