Warna | December 2024
Dear EMKAY Team,
Dear EMKAY Team,
Alhamdulillah, as we approach the close of 2024, it is an opportune moment to reflect on our strides together. This year has been one of resilience, innovation, and purpose-driven growth. While some milestones remain within reach, our collective efforts have laid a strong foundation for a promising future.
The Malaysian property landscape continues to evolve, driven by urbanization, the growing demand for sustainable developments, and the rapid adoption of digital transformation. Against this backdrop, EMKAY Properties is well-positioned to leverage emerging opportunities and navigate challenges with strategic foresight.
2024 in Review
This year has been about recalibrating our strategies to meet the changing needs of our stakeholders. From enhancing operational efficiency to refining our market approach, we have taken deliberate steps to ensure long-term sustainability. However, as we reflect, we must also acknowledge areas where we fell short. Sales didn’t materialize as budget, and while each of you played a role in preparing these budgets, accountability was sometimes lacking when targets were missed. As we close this chapter, I encourage you to ask yourself:
How can I better myself in 2025?
What can I do to improve productivity in my department?
These questions are pivotal as we prepare for the year ahead. Let us take the lessons from 2024 to recalibrate and step into 2025 with a renewed focus on excellence and accountability.
2025 and Beyond: A Vision for Excellence
Looking ahead to 2025, we are poised to make it a transformative year by driving innovation and focusing on meaningful sales growth. Together, we will build upon our strengths and seize opportunities in a market that demands agility and creativity. Our yearly priorities align with EMKAY’s overarching One Page Strategic Plan (OPSP), ensuring we remain steadfast in our mission.
Key areas of focus include:
Expanding Our Portfolio: Aiming for RM3 billion in sales over the next decade through innovative, customer-centric developments that meet evolving market demands.
Growing Commercial Space: We strategically target an additional 1.8 million square feet of office and commercial space to attract businesses seeking vibrant, connected environments.
Embracing Operational Excellence: Streamlining processes and leveraging technology to enhance efficiency, transparency, and customer satisfaction.
Forging Strategic Partnerships: Collaborating with stakeholders to co-create developments that deliver mutual value and long-term impact.
Sustainability and ESG Leadership: We prioritize environmentally friendly practices and integrate ESG principles across all facets of our operations, ensuring EMKAY remains a responsible corporate citizen.
In 2025, we will intensify efforts to elevate the visibility and marketability of our signature developments, such as Wisma Mustapha Kamal, Radius Business Park, and other ready-to-move-in properties. Enhancing our digital presence, refining our sales strategies, and delivering exceptional customer experiences will be pivotal as we compete in an increasingly digital and discerning market.
Embracing Our Core Values
As we embark on this journey, I encourage you to reflect on the values that define EMKAY—Enterprising, Partnership, Integrity, and Care. These principles are the foundation of our success and will guide us as we navigate the opportunities and challenges of 2025. Let us unite under our shared credo: One Team—One Dream—Endless Possibilities.
A Heartfelt Thank You
Thank you for your dedication, perseverance, and strong commitment. As we prepare for 2025, let us do so with optimism, determination, and a shared purpose. One more last note for this New Year: Improve your communication with your team members with clarity and understanding. We need to beef up this key factor to ensure smooth operations between all departments. Together, we will redefine possibilities, strengthen our market presence, and create value for all stakeholders.
I was in Mekah a few days ago, and my prayers go a long way from this holy land. I hope all “the barakah” for all of us, InShaAllah. I wish you and your loved ones a joyful, healthy, and prosperous New Year. InShaAllah, May 2025 brings new heights of success for us as a team and for the EMKAY Group.
Until next time,
Dato' Hjh Fazwinna Tan Sri Mustapha Kamal Executive Chairman, EMKAY Group
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